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F*ck'em Up With The Hustle || CHALLENGING UNCERTAINTY

August 12, 2017

 

 

Courage doesn't mean you don't get afraid. Courage means you don't let fear stop you. 

- unknown.

 

 

As I approach my one-year anniversary as an entrepreneur, I find myself looking back on all of the things I’ve learned. Every single bump in the road has taught me something. From discovering the importance of following “industry standards” to production time to shipping delays – I am grateful for all of it.

 

To be honest, running my own business has given me the opportunity to grow as a confident, resourceful and independent woman. I’ve cultivated a brand I am incredibly proud of and I am beyond excited to see where it takes me.

 

I could pretty much go on and on about the positive outcomes of harnessing my assertiveness and grit in one hand, and my “crazy” idea (which, as it turns out, isn’t so crazy after all) and f*cking running with it. For all of those reasons, I find myself questioning the idea of pursuing one’s “crazy” dream or passion. I mean, why aren’t more people doing it? I still can’t put my finger on it, but I think I may be onto something.

 

My theory is pretty simple; actually, it boils down to one thing. It’s f*cking scary. Think about it – what kind of nutcase would dedicate so much time and effort into something that isn’t even sure to be a success? What’s scarier than thinking about pouring your heart and soul into this potentially rewarding pursuit when, in the end, there is no guarantee?

 

When you invest so much of who you are and what you have, whether it’s money, time, effort or love… the idea of failure is even more daunting. Ironically, I find myself surrounded by a generation of individuals who have coined the ever-so-popular “YOLO” catchphrase. For those of you who are unfamiliar with this maxim (or live under a rock), well, it alludes to the idea of “only living once”.  

 

I admire those who choose to take life by the … um … (base)balls? I am all for it. In fact, I have infinite respect for them. But still, I find myself a bit torn. If people really believe this is the only chance we get, why the f*ck aren’t more of them going after what they really want?

 

Life is filled with uncertainty – and although a good dose of “fearfulness” does keep us alive (--I mean, those fight or flight instincts are in us for a reason. Bears, mostly.), I think  a significant number of doubts and concerns we experience on a personal or professional level, can swiftly be countered with unwavering support and a spoonful of confidence.

 

But like seriously though. What’s the worst that can happen? You fail? Cool. You pick yourself up and you keep moving forward. That’s the beauty with fears – you can f*ck’em up with the hustle

 

 

For those of you who've been unsure, hesitant -- even scared, it's not too late.

So get your badass ass (-- yes, I did in fact just write badass ass. Sue me.) out there and go for it .

 

Be unstoppable.

 

 

 

 

M.

 

 

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OTTAWA, CANADA ||  CHEERTEAM@BUTTERCUPCO.COM
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